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Glossary of Marketing Terms

with Pedagogical Explanations

Language EnglishEnglish
Book Paperback
Book Glossary of Marketing Terms John Paul Uko Phd
Libristo code: 08622581
Publishers AuthorHouse, July 2011
This book presents a comprehensive glossary that pulls together in a scholarly manner over two thous... Full description
? points 72 b
29.42 €
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This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strate

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About the book

Full name Glossary of Marketing Terms
Author John Paul Uko Phd
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 616
EAN 9781456785505
ISBN 9781456785505
Libristo code 08622581
Publishers AuthorHouse
Weight 813
Dimensions 152 x 229 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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