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Green Bundle

Pairing the Market with the Planet

Language EnglishEnglish
Book Hardback
Book Green Bundle Magali A. Delmas
Libristo code: 18877572
Publishers Stanford University Press, July 2018
The market for green products has expanded rapidly over the last decade, but most consumers need som... Full description
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164.34 €
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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package--

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About the book

Full name Green Bundle
Author Magali A. Delmas, David Colgan
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 288
EAN 9781503600867
ISBN 9781503600867
Libristo code 18877572
Publishers Stanford University Press
Weight 589
Dimensions 152 x 229 x 28

Categories

Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business & the environment; ‘green’ approaches to business
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