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Guide de la franchise

Franchiseur, franchisé, comment réussir ?

Language FrenchFrench
Book Paperback
Book Guide de la franchise Baschet
Libristo code: 48155347
Publishers LGDJ, May 2025
S'appuyant sur son expérience en tant qu'avocat, médiateur et arbitre spécialisé en droit de la fran... Full description
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S'appuyant sur son expérience en tant qu'avocat, médiateur et arbitre spécialisé en droit de la franchise, l'auteur livre son expertise dans ce vade-mecum :

  • création du réseau de franchise : savoir-faire, moyens financiers et humains, marque, clientèle, recrutement des franchisés, formation, assurance
  • choix d'un réseau de franchise : localisation, formation offerte, assistance, contrat de franchise, calcul du droit d'entrée, redevances
  • enjeux : protection des données à caractère personnel, stratégie de communication sur les réseaux sociaux, RSE, intelligence artificielle

Points forts

  • Un ouvrage conçu comme un vade-mecum destiné aux franchiseurs et franchisés et à leurs conseils : avocats, experts-comptables...
  • Préface de Laurent Aynès
Actress & Polyglot
EWA KASP for
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Ewa Kasp
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About the book

Full name Guide de la franchise
Author Baschet
Language French
Binding Book - Paperback
Date of issue 2025
Number of pages 200
EAN 9782275161563
Libristo code 48155347
Publishers LGDJ
Weight 1
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