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Handelsmarkenmanagement

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Language GermanGerman
Book Paperback
Book Handelsmarkenmanagement Johannes B Berentzen
Libristo code: 08924127
Publishers Springer Fachmedien Wiesbaden, December 2009
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Mana... Full description
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Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknupfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grossten Branchen privater Nachfrage nach Konsumgutern vor

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About the book

Full name Handelsmarkenmanagement
Author Johannes B Berentzen
Language German
Binding Book - Paperback
Date of issue 2009
Number of pages 455
EAN 9783834918925
ISBN 9783834918925
Libristo code 08924127
Publishers Springer Fachmedien Wiesbaden
Weight 581
Dimensions 148 x 210 x 25

Categories

Economics, Finance, Business & Management > Business & Management
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