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Hitmakers
Language
English
English
Book
Hardback
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be...
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Libristo code: 46216547
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481 b
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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
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About the book
Full name
Hitmakers
Author
Ana Andjelic
Language
English
English
Binding
Book - Hardback
Date of issue
2024
Number of pages
138
EAN
9781032878713
ISBN
1032878711
Libristo code
46216547
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
156 x 234
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