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How Companies Win
Profiting from Demand-Driven Business Models No Matter What Business You're In
Language
English
English
Book
Hardback
Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but...
Libristo code: 04859078
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Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to capture them.
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About the book
Full name
How Companies Win
Author
Rick Kash, David Calhoun
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
272
EAN
9780062000453
ISBN
0062000454
Libristo code
04859078
Publishers
Harper Collins Publishers
Weight
436
Dimensions
162 x 239 x 24
