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How Voters Decide

Information Processing in Election Campaigns

Language EnglishEnglish
Book Hardback
Book How Voters Decide Richard R. LauDavid P. Redlawsk
Libristo code: 02046884
Publishers Cambridge University Press, June 2006
This 2006 book attempts to redirect the field of voting behavior research by proposing a paradigm-sh... Full description
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This 2006 book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

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About the book

Full name How Voters Decide
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 366
EAN 9780521848596
ISBN 0521848598
Libristo code 02046884
Weight 614
Dimensions 159 x 234 x 27
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