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IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations

Name: IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations
Brand: John Wiley & Sons Inc
SKU: 04887688
Price: 36.07 EUR
Availability: InStock
Author: Steve Rivkin
ISBN: 9780471129561

Steve Rivkin

Fraser P. Seitel

Language

English

Book Hardback

Libristo code: 04887688

Publishers John Wiley & Sons Inc, March 2002

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book... Full description

Libristo code: 04887688

87 b

36.07 €

In stock at our supplier Shipping in 9-15 days

Up to 30 days for returns

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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? ...and much more.