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Inclusive Place Branding

Language EnglishEnglish
Book Hardback
Book Inclusive Place Branding Mihalis Karavatzis
Libristo code: 15239221
Publishers Taylor & Francis Ltd, November 2017
Place branding is often a response to inter-place competition and discussed as if it operated in a v... Full description
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242.93 €
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Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans, colourful logos, 'star-chitects', bidding for City of

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About the book

Full name Inclusive Place Branding
Author Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 218
EAN 9781138659247
ISBN 9781138659247
Libristo code 15239221
Publishers Taylor & Francis Ltd
Weight 480
Dimensions 241 x 165 x 19

Categories

Society & Social Sciences > Society & culture: general > Social groups > Urban communities
Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Earth Sciences, Geography, Environment, Planning > Geography > Human geography
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