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Influencer

Language EnglishEnglish
Book Paperback
Book Influencer Cornwell
Libristo code: 33076577
Publishers Taylor & Francis Ltd, December 2020
Influencers' impact on marketing and communications has risen rapidly - but there has been no author... Full description
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71.10 €
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Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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About the book

Full name Influencer
Author Cornwell, T. Bettina (University of Oregon, USA), Katz, Helen (Publicis Groupe, USA)
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 118
EAN 9780367468491
ISBN 0367468492
Libristo code 33076577
Publishers Taylor & Francis Ltd
Weight 208
Dimensions 228 x 152 x 11

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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