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Language
English
English
Book
Paperback
Highlights research undertaken by marketers, social researchers and anthropologists who have an inte...
Full description
Libristo code: 01220046
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42 b
42 b
17.27
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Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
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About the book
Full name
Inscrutable Shopper
Author
Stella Minihan
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
153
EAN
9781606491713
ISBN
1606491717
Libristo code
01220046
Publishers
Business Expert Press
Weight
250
Dimensions
153 x 228 x 9
