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Inside the BBC and CNN

Name: Inside the BBC and CNN
Brand: Taylor & Francis Ltd
SKU: 06697929
Price: 208.61 EUR
Availability: InStock
Author: Kung-Shankleman
ISBN: 9780415213219

Kung-Shankleman

Language

English

Book Hardback

Libristo code: 06697929

Publishers Taylor & Francis Ltd, July 2000

"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organiza... Full description

Libristo code: 06697929

506 b

208.61 €

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"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

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About the book

Full name Inside the BBC and CNN

Author Kung-Shankleman

Language

English

Binding Book - Hardback

Date of issue 2000

Number of pages 256

EAN 9780415213219

ISBN 9780415213219

Libristo code 06697929

Publishers Taylor & Francis Ltd

Weight 498

Dimensions 156 x 234 x 16

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