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Institutional Advancement

Name: Institutional Advancement
Brand: PALGRAVE MACMILLAN
SKU: 02787017
Price: 41.46 EUR
Availability: InStock
Author: Eve Proper
ISBN: 9781137379306

What We Know

Eve Proper

Timothy C. Caboni

Language

English

Book Hardback

Libristo code: 02787017

Publishers PALGRAVE MACMILLAN, December 2014

Institutional Advancement reviews published empirical research on advancement in higher education, 1... Full description

Libristo code: 02787017

100 b

41.46 €

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Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explores the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors give, and scrutinize the effects of fundraising, ethics, the role of leadership in advancement, history, and public relations on the institution. A primer on the state of the field and a useful tool for advancement researchers, this extensive compilation of literature continues the groundbreaking work of The Campus Green and opens the door for a new generation of leaders and research scholars.