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Language
English
English
Book
Hardback
This textbook explores the continuing transformation of advertising, sales promotion, and public rel...
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Libristo code: 37207295
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This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
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About the book
Full name
Integrated Marketing Communication
Author
Jerome M. Juska
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
300
EAN
9780367443368
ISBN
0367443368
Libristo code
37207295
Publishers
Taylor & Francis Ltd
Weight
807
Dimensions
174 x 246
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