Contact
How to shop
Delivery
Shopping guide
Interactive platform as marketing tool
Applications and relevance for International Education
English
121 b
Up to 30 days for returns
Customers also purchased
/
Paperback
42.66
€
/
Paperback
31.97
€
/
Paperback
33.99
€
The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
27.73
€
/
Paperback
10.28
€
/
Paperback
10.28
€
/
Paperback
9.68
€
/
Hardback
103.80
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?