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Internationalisation

Language EnglishEnglish
Book Hardback
Book Internationalisation David Wilson
Libristo code: 04597866
Publishers Palgrave Macmillan, June 1998
This fourth volume in the "Academy of International Business Series" examines three main areas of in... Full description
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175.92 €
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This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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About the book

Full name Internationalisation
Author David Wilson, Graham Hooley, Ray Loveridge
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 279
EAN 9780333699430
ISBN 0333699432
Libristo code 04597866
Publishers Palgrave Macmillan
Weight 526
Dimensions 140 x 216 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Multinationals
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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