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Internes Marketing

Integration der Kunden- und Mitarbeiterorientierung; Grundlagen — Implementierung — Praxisbeispiele

Language GermanGerman
Book Paperback
Book Internes Marketing Bruhn Manfred
Libristo code: 03617021
Publishers Gabler Verlag, January 1995
Das klassische Marketing als eine der zentralen Unternehmensfunktionen und als unternehmerische Denk... Full description
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Das klassische Marketing als eine der zentralen Unternehmensfunktionen und als unternehmerische Denkweise war in der Vergangenheit berwiegend extern, d.h. auf den Absatzrnarkt, ausgerichtet. Im Zuge eines tiefgreifenden Wandels in den verschiedenen Absatz

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About the book

Full name Internes Marketing
Author Bruhn Manfred
Language German
Binding Book - Paperback
Date of issue 1995
Number of pages 716
EAN 9783409132411
ISBN 3409132414
Libristo code 03617021
Publishers Gabler Verlag
Weight 1696
Dimensions 210 x 297 x 37

Categories

Economics, Finance, Business & Management > Business & Management
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