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Investor Marketing

Aktionäre erfolgreich gewinnen, Investoren langfristig binden, Börsenkurse nachhaltig steigern

Language GermanGerman
Book Hardback
Book Investor Marketing Bernhard Ebel
Libristo code: 03616979
Publishers Gabler Verlag, July 2003
Investor Marketing ist mehr als Investor Relations. Dieses Buch beschreibt Grundlagen, Zielgruppen,... Full description
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51.36 €
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Investor Marketing ist mehr als Investor Relations. Dieses Buch beschreibt Grundlagen, Zielgruppen, die Erarbeitung einer Strategie und deren Umsetzung. Mit vielen praktischen Beispielen. Ein nützlicher Leitfaden vor allem für Finanzmanager sowie Investor- und Public-Relations-Manager.

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About the book

Full name Investor Marketing
Author Bernhard Ebel, Markus B. Hofer
Language German
Binding Book - Hardback
Date of issue 2003
Number of pages 284
EAN 9783409121996
ISBN 3409121994
Libristo code 03616979
Publishers Gabler Verlag
Weight 658
Dimensions 170 x 244 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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