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Japanese Consumer Dynamics

Language EnglishEnglish
Book Paperback
Book Japanese Consumer Dynamics P. Haghirian
Libristo code: 02966247
Publishers Springer Palgrave Macmillan, November 2009
Today Japan is still the second largest and most important consumer market in the world. This book d... Full description
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53.08 €
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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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About the book

Full name Japanese Consumer Dynamics
Author P. Haghirian
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 244
EAN 9781349318001
Libristo code 02966247
Publishers Springer Palgrave Macmillan
Weight 358
Dimensions 152 x 14 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Economic systems & structures
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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