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KFC in China

Secret Recipe for Success

Language EnglishEnglish
Book Paperback
Book KFC in China Warren Liu
Libristo code: 04885827
Publishers John Wiley & Sons Inc, December 2008
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributi... Full description
? points 47 b
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Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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About the book

Full name KFC in China
Author Warren Liu
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 206
EAN 9780470823842
ISBN 0470823844
Libristo code 04885827
Publishers John Wiley & Sons Inc
Weight 332
Dimensions 153 x 227 x 18

Categories

Place qualifiers > Asia > East Asia, Far East > China
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
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