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Killing Giants

Language EnglishEnglish
Book Hardback
Book Killing Giants Stephen Denny
Libristo code: 04353812
Publishers Penguin Books, March 2011
"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looki... Full description
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27.34 €
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"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

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About the book

Full name Killing Giants
Author Stephen Denny
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 256
EAN 9780241953686
ISBN 0241953685
Libristo code 04353812
Publishers Penguin Books
Weight 339
Dimensions 154 x 233 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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