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Kreative Industrien

Eine Analyse von Schlüsselindustrien am Beispiel Berlins

Language GermanGerman
Book Paperback
Book Kreative Industrien Dieter Puchta
Libristo code: 01783097
Publishers Gabler Verlag, June 2009
Kreative Industrien sind die Schlüsselindustrie des 21. Jahrhunderts und ein wesentliches Element pr... Full description
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Kreative Industrien sind die Schlüsselindustrie des 21. Jahrhunderts und ein wesentliches Element prosperierender Wirtschaftsräume Europas. Bereits heute ist jedes siebte Unternehmen Berlins in den Kreativen Industrien tätig. Gemeinsam stellen sie 80.000 Arbeitsplätze bereit und erwirtschaften einen Umsatz von 7,4 Mrd. jährlich. Die Autoren stellen unterschiedliche Ansätze der Kreativen Industrien differenziert dar. Sie untersuchen spezifische Geschäftsmodelle und entsprechende Finanzierungsanforderungen für die spezielle und in sich heterogene Struktur der kreativen Industrien mit überwiegend Klein- und Kleinstunternehmen. Dies erfordert auch kreative Förderinstrumente und interdisziplinäres Denken in der Wirtschaftspolitik.

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About the book

Full name Kreative Industrien
Author Dieter Puchta, Friedrich Schneider, Stefan Haigner
Language German
Binding Book - Paperback
Date of issue 2009
Number of pages 155
EAN 9783834915818
ISBN 3834915815
Libristo code 01783097
Publishers Gabler Verlag
Weight 195
Dimensions 148 x 210 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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