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Le côté obscur de google

Language FrenchFrench
Book Book
Publishers PAYOT, March 2008
Google a su magistralement exploiter notre besoin de simplicité. Il aspire à être le moteur de reche... Full description
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Google a su magistralement exploiter notre besoin de simplicité. Il aspire à être le moteur de recherche parfait, apte à comprendre exactement les requêtes des utilisateurs et à leur restituer en un clin d'oeil ce qu'ils désirent. Comment fait le colosse de Mountain View pour gagner à tous les coups ? Comment peut-il être aussi rapide ? Google est un système de gestion des connaissances incroyablement invasif. Ses stratégies combinent un marketing agressif et une gestion occulte de sa propre image, mais aussi la création de contenus standards délégués aux utilisateurs. Ce bref essai pose la première et indispensable pierre d'une critique visant l'organisation des connaissances et l'industrie des métadonnées dans toute leur complexité : il dévoile les mécanismes cachés de la domination technocratique.

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About the book

Full name Le côté obscur de google
Author Ippolita
Language French
Binding Book - Book
Date of issue 2008
Number of pages 240
EAN 9782228902847
Libristo code 34079471
Publishers PAYOT
Weight 232
Dimensions 120 x 195 x 18

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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