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Leap to Globalization

Creating New Value from Business Without Borders

Language EnglishEnglish
Book Hardback
Book Leap to Globalization Harry Korine
Libristo code: 04920512
Publishers John Wiley & Sons Inc, June 2002
Whereas previous research concentrated on articulating what global strategies look like in large mul... Full description
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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

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About the book

Full name Leap to Globalization
Author Harry Korine, Pierre-Yves Gomez
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 176
EAN 9780787962111
ISBN 0787962112
Libristo code 04920512
Publishers John Wiley & Sons Inc
Weight 422
Dimensions 159 x 236 x 18

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > International business
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