Free delivery for orders over 69.99 euro.

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 69.99 €

DPD courier 5.99 € Bpost point 7.99 € Bpost 7.49 € DPD point 3.49 € GLS courier 4.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Free delivery for orders over 69.99 euro.

Lights, Camera, Campaign!

Name: Lights, Camera, Campaign!
Brand: Peter Lang Publishing Inc
SKU: 10024426
Price: 29.94 EUR
Availability: InStock
Author: David A. Schultz
ISBN: 9780820468310

Media, Politics,and Political Advertising

David A. Schultz

Language

English

Book Paperback

Libristo code: 10024426

Publishers Peter Lang Publishing Inc, October 2004

Television sets the tone for American political advertising through paid advertisements, the nightly... Full description

Libristo code: 10024426

72 b

29.94 €

In stock at our supplier Shipping in 8-11 days

Up to 30 days for returns

Customers also purchased

»Heuss weiß es und billigt es« Heribert Schwan

Hardback

21.64 €

Dobré dievčatá končia zle Holly Jackson

Paperback

15.07 €

TRESOR OUBLIE DE L ARC-EN-CIEL (LE) : TOME 1 - LE RAYON ROUGE DUSSART Book

binding.

18.51 €

Coole Ladys (Wandkalender 2026 DIN A4 hoch), CALVENDO Monatskalender Calvendo

Calendar

19.62 €

Positive Psychologie und Didaktik Gunda Rosenauer

Paperback

42.59 €

SILUETAS MÁGICAS DISNEY

Paperback

11.83 €

Kurzwaren Kurt (Puzzle) Claus Eckerlin

Game

34.09 €

Feuchte und Altbausanierung Helmuth Venzmer

Paperback

50.17 €

Reisetagebücher Franz Kafka

Paperback

16.28 €

Vivir bellamente / Living Beautifully Pema Chodron

Paperback

14.05 €

Single sucht Cover Stefanie Kock

Paperback

13.55 €

O Baixo Vouga em Tempos Medievos Bastos Maria Rosario

Paperback

83.56 €

Le Sanglier Des Ardennes, Suivi de Quelques Recits de la Hesbaye (Ed.1853) Jacques-Albin-Simon Collin De Plancy

Paperback

23.97 €

Von der Transformation zur Kooperationsoffenheit? Mahulena Hofmann

Hardback

106.94 €

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.