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Free delivery for orders over 69.99 euro.

Made for China

Name: Made for China
Brand: Springer International Publishing AG
SKU: 16380768
Price: 10.64 EUR
Availability: InStock
Author: Christian Nothhaft
ISBN: 9783319615837

Christian Nothhaft

Language

English

Book Paperback

Libristo code: 16380768

Publishers Springer International Publishing AG, November 2017

This book shares unique perspectives on the successful global evolution and future ambitions of Chin... Full description

Libristo code: 16380768

26 b

10.64 €

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This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China."