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Making Ads Pay

Timeless Tips for Successful Copywriting

Language EnglishEnglish
Book Paperback
Book Making Ads Pay John Caples
Libristo code: 02569046
Publishers Dover Publications Inc., October 2011
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines,...
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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

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About the book

Full name Making Ads Pay
Author John Caples
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 256
EAN 9780486486017
ISBN 048648601X
Libristo code 02569046
Publishers Dover Publications Inc.
Weight 314
Dimensions 140 x 214 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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