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Markencontrolling
Ein Verhaltensorientierter Beitrag Zur Rationalitatssicherung Einer Identitatsorientierten Markenfuhrung
Language
German
German
Book
Paperback
Stephan Braun bestimmt Zielsetzung sowie Aufgaben eines Markencontrollings als Rationalitätssicherun...
Libristo code: 01783715
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140 b
140 b
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Stephan Braun bestimmt Zielsetzung sowie Aufgaben eines Markencontrollings als Rationalitätssicherung der Markenführung und arbeitet Maßnahmen zur Unterstützung einer erfolgreichen Markenführung durch das Markencontrolling heraus.
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About the book
Full name
Markencontrolling
Author
Stephan Braun
Language
German
German
Binding
Book - Paperback
Date of issue
2011
Number of pages
231
EAN
9783834928498
ISBN
3834928496
Libristo code
01783715
Publishers
Springer Fachmedien Wiesbaden
Weight
304
Dimensions
148 x 210 x 13
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