Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Free delivery for purchases over 69.99 €
DPD courier 5.99 € Bpost point 7.99 € Bpost 7.49 € DPD point 3.49 € GLS courier 4.99 €
phone Contact phoneHow to shop
Free delivery for orders over 69.99 euro.

Markenidentitatsmodelle

Analyse Und Bewertung Von Ansatzen Zur Erfassung Der Markenidentitat

Language GermanGerman
Book Paperback
Book Markenidentitatsmodelle Bernd Radtke
Libristo code: 02433654
Publishers Springer Gabler, January 2014
Die Markenidentität als gestaltbares Führungs- und Managementkonzept auf der einen Seite und das Mar... Full description
? points 35 b
14.37 €
In stock at our supplier Shipping in 5-8 days

Up to 30 days for returns

Customers also purchased

Exploring Eschatology Bro. Smith SGS / Book Paperback
common.buy 36.34 €
Cryolophosaurus / Game/Toy Toy
common.buy 25.60 €
Indulekha O Chandumenon / Book Paperback
common.buy 25.10 €
Les grandes grandes vacances, Tome 03 Gwénaëlle Boulet / Book Book
common.buy 15.58 €
M?ximes i mals pensaments de Rusi?ol. Entre l?escepticisme moral i l?aforisme artístic Francisco Ruiz / Book Paperback
common.buy 16.19 €
Vid din sida Jeremiah Björkman / Book Paperback
common.buy 14.77 €
Handbook of the New Code of Regulations 1880 John P. Moss / Book Paperback
common.buy 18.42 €
Top
Business Result: Advanced: Teacher's Book and DVD Kate Baade / Book Paperback
common.buy 38.77 €
Aprenc a pensar 2 MACIP I GICH / Book Hardback
common.buy 20.44 €
Philosophy of Earthquakes, Natural and Religious. Part III. by William Stukeley, WILLIAM STUKELEY / Book Hardback
common.buy 26.92 €
Coloring Book for Kids Ages 2-4: Cute Animlas, Owl, Wolf, Fox, Cat, Raccoon, Rabbit and more Coloring Books for Kids / Book Paperback
common.buy 7.68 €
La reina Margot (tomo I) Alejandro Dumas / Book Paperback
common.buy 13.05 €
Christianus: The Form of the Catholic Person Dom Anscar Vonier / Book Paperback
common.buy 12.04 €
Hebrew and Christian Records John Allen Giles / Book Paperback
common.buy 27.73 €
Fisioterapia respiratoria en pacientes sometidos a resección pulmonar Ana Rodríguez-Larrad / Book Paperback
common.buy 57.90 €
Diphtheria, its nature and treatment Daniel D Slade / Book Paperback
common.buy 16.19 €
Battalions of Oblivion A. Z. A Clarke / Book Paperback
common.buy 15.58 €
Doctors Erich Segal / Book Paperback
common.buy 8.90 €
Charpy impact Energy of Functionally Graded Steels Ali Nazari / Book Paperback
common.buy 50.00 €
Human Body Odor Masumi Inaba / Book Paperback
common.buy 51.72 €
The Orator's Education Quintilian / Book Hardback
common.buy 34.21 €
Iran-Iraq War Williamson Murray / Book Paperback
common.buy 45.14 €
Drugs Affecting Lipid Metabolism Rodolfo Paoletti / Book Paperback
common.buy 51.72 €

Die Markenidentität als gestaltbares Führungs- und Managementkonzept auf der einen Seite und das Markenimage als wahrgenommenes Akzeptanzkonzept auf der anderen Seite sind die beiden Eckpfeiler des identitätsorientierten Markenverständnisses, das seit Mitte/Ende der 1990er Jahre als vorherrschend gilt. Sieben Ansätze zur Erfassung und Beschreibung der Markenidentität namentlich die von Aaker; Bates; Burmann; Esch; Henrion, Ludlow & Schmidt; Kapferer sowie McKinsey werden vorgestellt. Anschließend erfolgt eine vergleichende Bewertung der Ansätze anhand von fünf Kriterien. Im Fazit am Ende der Arbeit empfiehlt der Autor ein modifiziertes Modell.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Markenidentitatsmodelle
Author Bernd Radtke
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 55
EAN 9783658045852
ISBN 365804585X
Libristo code 02433654
Publishers Springer Gabler
Weight 95
Dimensions 148 x 210 x 4

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Mehrsprachigkeit und Sprachenerwerb Jörg Roche / Book Paperback
common.buy 25.10 €

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?