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Market Research Methodologies

Multi-Method and Qualitative Approaches

Language EnglishEnglish
Book Hardback
Book Market Research Methodologies Amandeep Takhar-Lail
Libristo code: 09060962
Publishers Idea Group,U.S., August 2014
"This book brings together innovative techniques and novel designs that aid in the development of mu...
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"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--

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About the book

Full name Market Research Methodologies
Author Amandeep Takhar-Lail
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 300
EAN 9781466663718
ISBN 9781466663718
Libristo code 09060962
Publishers Idea Group,U.S.
Weight 1096
Dimensions 292 x 228 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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