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Marketing Analytics: Strategic Models and Metrics

Language EnglishEnglish
Book Paperback
Book Marketing Analytics: Strategic Models and Metrics Stephan Sorger
Libristo code: 17127605
Publishers Createspace Independent Publishing Platform, January 2013
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a prac...
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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent

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About the book

Full name Marketing Analytics: Strategic Models and Metrics
Author Stephan Sorger
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 500
EAN 9781481900300
ISBN 1481900307
Libristo code 17127605
Publishers Createspace Independent Publishing Platform
Weight 883
Dimensions 189 x 246 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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