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Marketing Communications
An advertising, promotion and branding perspective
Language
English
English
Book
Paperback
Marketing Communications is a must have text that acknowledges the most important task faced by any...
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Libristo code: 25624730
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141 b
141 b
58.59
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Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.
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About the book
Full name
Marketing Communications
Author
Geraldine Bell, Babek Taheri
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
256
EAN
9781910158951
ISBN
191015895X
Libristo code
25624730
Publishers
Goodfellow Publishers Limited
Weight
474
Dimensions
246 x 191 x 13
