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Language
English
English
Book
Hardback
Offers a critical survey of important contributions to managerial marketing discourse from the earli...
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Libristo code: 06704711
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569 b
569 b
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Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.
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About the book
Full name
Marketing Discourse
Author
Martin Fougere
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
204
EAN
9780415416696
ISBN
9780415416696
Libristo code
06704711
Publishers
Taylor & Francis Ltd
Weight
540
Dimensions
222 x 178 x 17
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