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Marketing Fallstudien

Fallbeispiele - Aufgaben - Lösungen

Language GermanGerman
Book Paperback
Book Marketing Fallstudien Heribert Meffert
Libristo code: 06801166
Publishers Gabler, January 1993
Professor Heribert Meffert und Professor Manfred Bruhn entwickeln in der neu gestalteten und wesentl... Full description
? points 114 b
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Professor Heribert Meffert und Professor Manfred Bruhn entwickeln in der neu gestalteten und wesentlich erweiterten zweiten Auflage das bewährte Fallstudienkonzept konsequent weiter. §Sie finden 35 komplette Fallstudien mit Kurzlösungen aus den Gebieten: Strategisches Marketing, Marktforschung und Marktsegmentierung, Produkt- und Sortimentspolitik, Kommunikationspolitik, Distributionspolitik, Preispolitik, Institutionelles Marketing.§Anhand praxisrelevanter Entscheidungssituationen lassen sich erworbene Kenntnisse umsetzen und überprüfen. Besonders geeignet ist dieses Buch mit seinen Kurzlösungshinweisen auch für die Vorbereitung auf die Diplomprüfung im Fach Marketing.

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About the book

Full name Marketing Fallstudien
Author Heribert Meffert, Manfred Bruhn
Language German
Binding Book - Paperback
Date of issue 1993
Number of pages 373
EAN 9783409236102
ISBN 3409236104
Libristo code 06801166
Publishers Gabler
Weight 725
Dimensions 170 x 240 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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