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Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Language EnglishEnglish
Book Paperback
Book Marketing Higher and Further Education Michael Knapp
Libristo code: 06745300
Publishers Kogan Page, December 2001
A manual for anyone wishing to market higher or further education. It offers business-oriented guida... Full description
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78.83 €
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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About the book

Full name Marketing Higher and Further Education
Author Michael Knapp
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 153
EAN 9780749432942
ISBN 9780749432942
Libristo code 06745300
Publishers Kogan Page
Weight 232
Dimensions 157 x 233 x 9

Categories

Society & Social Sciences > Education > Educational administration & organization
Society & Social Sciences > Education > Higher & further education, tertiary education
Society & Social Sciences > Education > Adult education, continuous learning
Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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