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Marketing Logistics

Language EnglishEnglish
Book Paperback
Book Marketing Logistics Helen Peck
Libristo code: 06704733
Publishers Taylor & Francis Ltd, May 2003
Business organizations view the supply chain as a whole as the vehicle by which competitive advantag... Full description
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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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About the book

Full name Marketing Logistics
Author Helen Peck
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 172
EAN 9780750652247
ISBN 9780750652247
Libristo code 06704733
Publishers Taylor & Francis Ltd
Weight 278
Dimensions 156 x 230 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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