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Marketing Matrix

Name: Marketing Matrix
Brand: Taylor & Francis Ltd
SKU: 06704740
Price: 215.57 EUR
Availability: InStock
Author: Gerard Hastings
ISBN: 9780415678612

Gerard Hastings

Language

English

Book Hardback

Libristo code: 06704740

Publishers Taylor & Francis Ltd, October 2012

Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related market... Full description

Libristo code: 06704740

523 b

215.57 €

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Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.