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Marketing Metaphoria

Language EnglishEnglish
Book Hardback
Book Marketing Metaphoria Gerald Zaltman
Libristo code: 04218644
Publishers Harvard Business Review Press, April 2008
Subtitled, }What Deep Metaphors Reveal About The Minds Of Consumers{. The Zaltmans show how metaphor...
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Subtitled, }What Deep Metaphors Reveal About The Minds Of Consumers{. The Zaltmans show how metaphors unconsciously pervade and shape our lives, and how this can be used in business.

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About the book

Full name Marketing Metaphoria
Author Gerald Zaltman
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 230
EAN 9781422121153
ISBN 1422121151
Libristo code 04218644
Publishers Harvard Business Review Press
Weight 572
Dimensions 166 x 242 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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