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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e

Language EnglishEnglish
Book Paperback
Book Marketing Models: Multivariate Statistics and Marketing Analytics, 4e Dr Dawn Iacobucci
Libristo code: 17769358
Publishers Createspace Independent Publishing Platform, November 2016
(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasing... Full description
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(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and ta

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About the book

Full name Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
Author Dr Dawn Iacobucci
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 280
EAN 9781539926108
ISBN 1539926109
Libristo code 17769358
Publishers Createspace Independent Publishing Platform
Weight 557
Dimensions 203 x 254 x 15

Categories

Economics, Finance, Business & Management > Economics > Econometrics & economic statistics
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