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Marketing Nutrition
Language
English
English
Book
Paperback
Although encouraging people to eat more nutritiously can promote better health, most efforts by comp...
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Libristo code: 01203790
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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The key problem with marketing nutrition remains, after all, marketing.
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About the book
Full name
Marketing Nutrition
Author
Wansink
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
224
EAN
9780252074554
ISBN
0252074556
Libristo code
01203790
Publishers
University of Illinois Press
Weight
334
Dimensions
152 x 227 x 16
Categories
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