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Marketing Programme and Process Standardisation

An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Language EnglishEnglish
Book Hardback
Book Marketing Programme and Process Standardisation Tobias Richter
Libristo code: 10024776
Publishers Peter Lang AG, January 2012
Through statistical analysis, this title examines which internal and external environmental factors... Full description
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Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

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About the book

Full name Marketing Programme and Process Standardisation
Author Tobias Richter
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 199
EAN 9783631607824
ISBN 9783631607824
Libristo code 10024776
Publishers Peter Lang AG
Weight 396
Dimensions 217 x 155 x 18

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Corporate governance: role & responsibilities of boards & directors
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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