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Marketing regionalisation and consumer perception

Name: Marketing regionalisation and consumer perception
Brand: Our Knowledge Publishing
SKU: 46723077
Price: 35.56 EUR
Availability: InStock
Author: Brenda Sales Meireles de Lemos
ISBN: 9786208211110

Strategies of food multinationals in Recife-PE. DE

Brenda Sales Meireles de Lemos

Tales Vital

Language

English

Book Paperback

Libristo code: 46723077

Publishers Our Knowledge Publishing, November 2023

This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers t... Full description

Libristo code: 46723077

86 b

35.56 €

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This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.