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Marketing Renewable Energy

Concepts, Business Models and Cases

Carsten Herbes

Christian Friege

Language

English

Book Paperback

Libristo code: 20093339

Publishers Springer International Publishing AG, May 2018

This book answers questions such as: How do you market green electricity or bio-methane? What is the... Full description

Libristo code: 20093339

195 b

80.10 €

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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.