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Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

Language EnglishEnglish
Book Hardback
Book Marketing, Sales and Customer Management (MSC) Richard Hofmaier
Libristo code: 09022459
Publishers De Gruyter, May 2015
Concrete description of relevant methods and instruments of the integrated marketingmanagement. Comp...
? points 116 b
47.64 €
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Concrete description of relevant methods and instruments of the integrated marketingmanagement. Compact presentation of practice and implementation. Conceptual foundation and custom-designed code of practice.

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About the book

Full name Marketing, Sales and Customer Management (MSC)
Author Richard Hofmaier
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 260
EAN 9783110410259
ISBN 3110410257
Libristo code 09022459
Publishers De Gruyter
Weight 568
Dimensions 170 x 240 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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