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Marketing the e-Business

Language EnglishEnglish
Book Paperback
Book Marketing the e-Business Charles Dennis
Libristo code: 06745320
Publishers Taylor & Francis Ltd, December 2007
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and... Full description
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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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About the book

Full name Marketing the e-Business
Author Charles Dennis
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 348
EAN 9780415965019
ISBN 9780415965019
Libristo code 06745320
Publishers Taylor & Francis Ltd
Weight 492
Dimensions 147 x 227 x 12

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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