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Marketing the Museum

Language EnglishEnglish
Book Hardback
Book Marketing the Museum Fiona McLean
Libristo code: 06704756
Publishers Taylor & Francis Ltd, December 1996
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential re...
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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

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About the book

Full name Marketing the Museum
Author Fiona McLean
Language English
Binding Book - Hardback
Date of issue 1996
Number of pages 268
EAN 9780415103923
ISBN 9780415103923
Libristo code 06704756
Publishers Taylor & Francis Ltd
Weight 544
Dimensions 174 x 246 x 25

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Museology & heritage studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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