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Marketing Through Turbulent Times

Language EnglishEnglish
Book Paperback
Book Marketing Through Turbulent Times Jenny Darroch
Libristo code: 02966224
Publishers Springer Palgrave Macmillan, January 2014
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision ma... Full description
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Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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About the book

Full name Marketing Through Turbulent Times
Author Jenny Darroch
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 176
EAN 9781349314720
ISBN 1349314722
Libristo code 02966224
Publishers Springer Palgrave Macmillan
Weight 281
Dimensions 155 x 235 x 10

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Medicine & Nursing > Medicine: general issues > Medical sociology
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