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Marketing 2e
Language
English
English
Book
Paperback
Since it was published, Marketing has established itself as a first choice text for marketing underg...
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Libristo code: 04898042
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116 b
116 b
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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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About the book
Full name
Marketing 2e
Author
David Mercer
Language
English
English
Binding
Book - Paperback
Date of issue
1995
Number of pages
576
EAN
9780631196389
ISBN
0631196382
Libristo code
04898042
Publishers
John Wiley and Sons Ltd
Weight
1078
Dimensions
188 x 249 x 30
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