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Marketing 5e

Language EnglishEnglish
Book Paperback
Book Marketing 5e C.W. Lamb
Libristo code: 09495983
Publishers Oxford University Press Southern Africa, September 2015
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at univers... Full description
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Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

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About the book

Full name Marketing 5e
Author C.W. Lamb, Chris Boshoff, J. Hair, C. McDaniel, N. Terblanche, R. Elliott
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 512
EAN 9780199079926
ISBN 0199079927
Libristo code 09495983
Publishers Oxford University Press Southern Africa
Weight 1284
Dimensions 282 x 215 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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