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Marketing

Name: Marketing
Brand: LAP Lambert Academic Publishing
SKU: 09542787
Price: 35.7 EUR
Availability: InStock
Author: Irina Plotnikova
ISBN: 9783659502538

Ispol'zovanie marketinga v Rossii

Irina Plotnikova

Language

Russian

Book Paperback

Libristo code: 09542787

Publishers LAP Lambert Academic Publishing, September 2015

V dannoj knige my rassmotreli zlobodnevnye voprosy marketinga: kak razvivat' sistemu upravleniya mar... Full description

Libristo code: 09542787

86 b

35.70 €

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V dannoj knige my rassmotreli zlobodnevnye voprosy marketinga: kak razvivat' sistemu upravleniya marketingom na predpriyatii, v chem zakljuchaetsya otvetstvennost' kompanii pered mirom v celom. Takzhe osveshheny problemy ispol'zovaniya marketinga v Rossii. Sushhestvuet ryad aspektov, kotorye neobhodimo reshat' komplexno. Jeto nerazvitost' samogo rynka v Rossii; nedostatochnost' kvalificirovannyh kadrov v oblasti marketinga; neponimanie suti marketinga, psihologicheskie bar'ery i otsutstvie rynochnoj motivacii u naseleniya, rukovodstva mnogih organizacij, i chinovnikov; monopolizaciya nekotoryh rynkov i diktat proizvoditelej na nih, osobenno v sfere syr'evyh i jenergeticheskih resursov;tenevaya forma jekonomiki, a tak zhe ispol'zovanie administrativnogo resursa v konkurentnoj bor'be.